Aureum Grand

Complete Branding for Aureum Grand 5 Star Deluxe Hotel

Client Overview:

Aureum Grand is a newly launched luxury 5-star hotel located in the heart of Jammu, designed to offer an elegant blend of modern comfort and timeless hospitality. With premium amenities and world-class service, Aureum Grand aims to redefine the luxury stay experience in the region.

Requirement:

As a newly constructed hotel, Aureum Grand required a full-spectrum branding and marketing solution from the ground up. They needed a brand identity that could express luxury, warmth, and sophistication while standing out in a competitive hospitality landscape. The scope of work extended across every brand touchpoint, both physical and digital.

Our Approach:

We partnered with the Aureum Grand team right from the naming stage, delivering end-to-end creative and branding services that included:

Brand Name & Identity: Suggested the name “Aureum Grand” and developed a distinctive logo, brand color palette, and typography to reflect elegance and opulence.
Creative Content Writing: Developed content across all guest touchpoints, including in-room material, welcome notes, and service descriptions.
Collateral & Stationery Design: Designed visiting cards, letterheads, envelopes, coasters, buffet cards, valet tags, safe deposit tent cards, no-smoking tent cards, floor signboards, linen & towel tent cards, and housekeeping cards.
Signage Design: Crafted both indoor and outdoor signage including directional, in-room, restaurant, and banquet signs.
Digital Presence: Designed and developed a responsive website to showcase the hotel’s offerings, accommodations, and online bookings.
Brochures & Menus: Designed elegant brochures and restaurant menus aligned with the hotel’s premium brand feel.
Presentation & Marketing Materials: Created investor and partnership decks, flyers, digital signage, and promotional materials for launch campaigns.

Impact:

The comprehensive branding solution ensured that Aureum Grand entered the market with a unified, luxurious brand presence. Every detail—from signage to stationery—reflected the hotel’s premium positioning. The seamless brand experience helped establish instant recognition, customer trust, and set a strong foundation for long-term success.

Conclusion:

Launching a new hotel requires more than just great infrastructure—it demands a brand that speaks volumes at every touchpoint. Our full-service branding approach helped Aureum Grand launch with distinction, offering guests an experience that feels as grand as the name suggests.